— Art Direction, Graphic Design

This is a selection of editorial and lookbook images I art directed while at Steven Alan. The mockups also show how the imagery was applied to digital assets. For particular campaigns, I’ve added a hand touch with my watercolor illustrations.

— Art Direction, Curation, Graphic Design

For O.N.S’s Resident Artist program, I worked with New York based photographer René Fragoso in curating an in-store photo exhibition entitled New York Cityscapes & Artifacts. We collaborated on a booklet together where I consulted on the typography and graphic design. I art directed all the marketing and print materials that went along with the artist’s opening event.

— Editorial Design

"When Time Slowed Down" is a digital publication for Quadriga Management that featured work from their photographers while in quarantine. Along with laying out the type and photography, I also copy edited the introduction and came up with the title.

View Full Project Here

— Art Direction, Digital Design, Video Direction, Fashion Design

The O.N.S x Leah Goren Creative Lab capsule is a celebration of carefree, sun-drenched summer days. Prolific artist-illustrator and surface pattern designer, Leah Goren, grew up in Southern California surrounded by vivid nature backdrops, a thriving surfer lifestyle, and exciting skate culture. In this Summer collection we asked Goren to display her visual narrative of summertime experiences out on Rockaway Beach, the subcultural interests that revolved around the beach promenades, and a colorful homage of her fondest memories on both American coasts.

— Art Direction, Set Design, Graphic Design, Illustration

O.N.S’s collaboration collection with Niyi Okuboyejo of Post Imperial was inspired by Senegalese artists, Issa Samba. Taking inspiration from Issa’s art installations, I created paper and fabric backdrop sets for the campaign editorial. I also painted a watercolor portrait of Issa.

Photographer: Andrew Jacobs
Stylist: Mac Huelster / Jermaine Daley
Videographer: Derek Siyarngnork

— Art Direction, Print, Digital & Apparel Graphics

For O.N.S Spring/Summer 2018 campaign, we took the customer on a retro road trip across America. I combined vintage motel postcards with minimal editorial photography to create a more fresh approach to the classic theme. Along with the marketing collateral, I designed graphic prints for the collection.

— Concept Direction &
Art Direction

For the O.N.S Fall/Winter 2018 collection, I came up with concept of wintry deserts. The collection draws color and texture from the terrain of sand and snow and pulls layering inspiration from the individuals who live in these places. For the look book, I wanted to shoot something that felt artisanal, textural and bold. Collection was featured on Hypebeast and Highsnobiety.

— Art Direction & Product Design

For the O.N.S. x Leonard and Church collaboration, I designed a line of minimalist watches. The design the faces to have no numbers and each have a graphic color block on the hands. I chose the Nato and Tweed straps to pair with Leonard and Church’s simple Varick case. I also art directed and designed the campaign for its launch.

Branding

I designed a logo as well as a set of icons for Cisco Home. The elements were used across various channels for the company such as web and store sigange.

— Experiential Design

O.N.S Clothing NY Design Week Installation with Lichen NYC

While traveling, I came across a table of beautiful leftovers that made me appreciate the items on the table but also made me think about the conversations that might have happened at that meal. Inspired by this, I came up with an installation concept that explored the concept of moving and highlighted the impromptu dinners, intimate conversations, and shared moments with friends in these times of transition. We collaborated with furniture retailer, Lichen NYC, to provide the tablewear and furniture. On opening night, O.N.S hosted a dinner in which the leftovers were put on display the next day.

— Creative Direction, Art Direction & Graphic Design

For Seattle-based menswear boutique, EamesNW, I directed a holiday gift guide campaign. I took a clean yet textural and playful approach for the art direction that complemented the brand’s minimalist aesthetic. I designed a toolkit of assets that included brand logos, type, hand-drawn textures and a bank of assets for social and digital marketing.

— Graphic Design

For Beyond Yoga’s social media team, I designed a graphics system for posting Instagram stories that direct to their online journal. The two-tone colors offer an eye-catching and playful individuality for each article. The rounded corners gives an editorial feel that complements their soft yet buoyant aesthetic.

— Branding & Illustration

In collaboration with Savvy Studio, I worked on the branding for The Maidstone Hotel in East Hampton, NY. I designed the logo system and stationary. In addition, I made illustrations for the menus for the restaurant and cafe.

— Art Direction, Film Direction & Screenplay Writing

O.N.S Clothing is a New York based brand that produces quality menswear for modern living. As the art director, I created a campaign entitled “Now Arriving” for the Fall 2019 collection which was inspired by airports and travel. The brand narrative is centered around the experiences of the Urban Transplant so I wrote with a seasonal story focused on the excitement and hesitations of moving to a new city. Along with directing two photoshoots, a short film and NY Fashion week presentation, I designed a custom typeface inspired by tarmac lettering that was applied across multiple marketing channels. For the campaign, I designed a printed lookbook, social ads, title cards, a presentation evite, set vinyl graphics, in-store displays and street posters.

— Web Design

Originally a simple blog-scroll format, one of the main challenges for redesigning Tidal Magazine’s website was to feature online-exclusive content while also presenting content from the printed magazine. I came up with the solution to have separate landing pages but mix the content on the homepage to give an overall view of the publication.

tidal-mag.com

— Art Direction

O.N.S FW19 is a dialog on aviation, altitude, and functionality. The collection is further inspired by international airport terminals, aerial views of city grids, bold tarmac markings, and utilitarian uniforms.

Photographer: Alex Caesar
Stylist: Mitchell Belk

— Art Direction, Digital

For the O.N.S Fall/Winter 2018 season, I wanted a campaign that felt textural and dynamic. Drawing from the wintry desert inspiration, I decided to layer environmental landscapes with editorial shots that further emphasized the visual and tactile textures of the collection. Through the use of video projections, I was able to add a bit of movement as well as a bit more depth.

Photographer: Justin Bridges
Videographer: Derek Siyarngnork
Stylist: Jermaine Daley

— Art Direction, Print

The O.N.S SS19 collection is inspired by Roberto Burle Marx’s graphic landscape designs and Oscar Niemeyer’s brutalist architecture. This season was also the introduction of the O.N.S Grey Label - a slightly more elevated line inspired by travel and movement.

Photographer: René Fragoso
Stylist: Herin Choi