— Curation, Spatial Design, Art Direction
As part of 3daysofdesign in Copenhagen, the 360° exhibition showcased the processes and prototypes from 50 graduating designers and architects from the Institute of Architecture and Design as the Royal Danish Academy. I took part in a small student curation group that organized its development and execution. During the process, I conversed with students about their project's thematics and proposed curation concepts. It was my influence in showcasing students not based on their end products but different self-identified process methods. Moreover, my concept contributed to the design of the circular tables that offered groupings but also pathways. My thesis project was also showcased in the exhibition.
Photos by: Niklas Adrian Vindelev
— Art Direction, Curation, Graphic Design
For O.N.S’s Resident Artist program, I worked with New York based photographer René Fragoso in curating an in-store photo exhibition entitled New York Cityscapes & Artifacts. We collaborated on a booklet together where I consulted on the typography and graphic design. I art directed all the marketing and print materials that went along with the artist’s opening event.
— Art Direction, Spatial Design, Graphic Design,
O.N.S Clothing NY Design Week Installation with Lichen NYC
While traveling, I came across a table of beautiful leftovers that made me appreciate the items on the table but also made me think about the conversations that might have happened at that meal. Inspired by this, I came up with an installation concept that explored the concept of moving and highlighted the impromptu dinners, intimate conversations, and shared moments with friends in these times of transition. We collaborated with furniture retailer, Lichen NYC, to provide the tablewear and furniture. On opening night, O.N.S hosted a dinner in which the leftovers were put on display the next day.
— Art Direction, Set Design, Graphic Design, Illustration
O.N.S’s collaboration collection with Niyi Okuboyejo of Post Imperial was inspired by Senegalese artists, Issa Samba. Taking inspiration from Issa’s art installations, I created paper and fabric backdrop sets for the campaign editorial. I also painted a watercolor portrait of Issa.
Photographer: Andrew Jacobs
Stylist: Mac Huelster / Jermaine Daley
Videographer: Derek Siyarngnork
— Art Direction & Product Design
For the O.N.S. x Leonard and Church collaboration, I designed a line of minimalist watches. The design the faces to have no numbers and each have a graphic color block on the hands. I chose the Nato and Tweed straps to pair with Leonard and Church’s simple Varick case. I also art directed and designed the campaign for its launch.
— Art Direction, Digital Design, Video Direction, Fashion Design
The O.N.S x Leah Goren Creative Lab capsule is a celebration of carefree, sun-drenched summer days. Prolific artist-illustrator and surface pattern designer, Leah Goren, grew up in Southern California surrounded by vivid nature backdrops, a thriving surfer lifestyle, and exciting skate culture. In this Summer collection we asked Goren to display her visual narrative of summertime experiences out on Rockaway Beach, the subcultural interests that revolved around the beach promenades, and a colorful homage of her fondest memories on both American coasts.
— Art Direction, Print, Digital & Apparel Graphics
For O.N.S Spring/Summer 2018 campaign, we took the customer on a retro road trip across America. I combined vintage motel postcards with minimal editorial photography to create a more fresh approach to the classic theme. Along with the marketing collateral, I designed graphic prints for the collection.
— Concept Direction &
Art Direction
For the O.N.S Fall/Winter 2018 collection, I came up with concept of wintry deserts. The collection draws color and texture from the terrain of sand and snow and pulls layering inspiration from the individuals who live in these places. For the look book, I wanted to shoot something that felt artisanal, textural and bold. Collection was featured on Hypebeast and Highsnobiety.
